Many people lately have asked if we’ll do websites for non health and wellness organizations. Short answer is YES!… BUT…
Esyngen is focussed on health and wellness because we think this is the biggest challenge facing our communities and our world today and tomorrow. In Canada, as in most nations, the population is aging faster than it’s ability to deal with an explosion of age related and chronic disease. Simply put, it’s our hope and mission to help be part of the solution for personal and ethical reasons.
There are one-stop-shop solutions for most professions here in Canada. From real estate agents to dentists and doctors. For example the Canadian Medical Association (CMA) has their ‘myDoctor.ca’ portal. Results have been mixed I think. The design quality is not reflective of the stature of the profession. I can’t argue with the no/low cost and ease of set-up of these template hosted systems. With professionals time so constrained it makes a great deal of sense. The aggregation of sites under a single roof, the portal, means there are also great opportunities for extending functionality. Building connectors to back-end medical record systems for instance. I just think the initial pages of the site should better reflect the personality and unique services of the individual practices. All the sites kind of look the same right now. Frankly, every doctor I have met is shall we say unique. Years of text books and cadavers might have something to do with it.An open call to Canadian health professionals who have just gone with the one-stop-shop approach…
Why not have a designer craft a quality first impression reflecting you, your personality and your talents? Build an intro site you are proud to show off because it represents who you are and puts a human face to your work.
Then have the site link patients or clients into the portal with its extended capabilities.
As a business professional I am willing to pay doctors a house call. I know they don’t have time at the office. Have a hot coffee or cold beer waiting, depending on the hour of day, and I can work with you to craft that important first impression, that builds trust and communicates the valuable and essential work you do in the community.
In the meantime and as long as there is honest work to be done, the answer is YES we do other sites. Health and wellness is the focus but not the only clients we serve.
To Good Health!
graham@esyngen.com
www.esyngen.com
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Tags: esyngen, health, Web Design, wellness
